Algorithms are everywhere influencing, or perhaps driving our behaviour when we interact in digital spaces. Maybe its a subtle interaction, but every adjustment we make to our digital images will trigger an algorithm to manipulate pixels, the software on our devices that house these algorithms are identical for every user, the more algorithms we apply, to some extent, the more normalised our digital images become. Its an unsettling thought. Film keeps the unpredictability and uniqueness of every frame alive, I still scan and rely on digitally post-processing for my images, but I hope that the analog heart of the images is retained, and while it is tempting to use digital algorithms to achieve a certain outcome, for me the process of creating an image is more satisfying when the outcomes are less predictable.
“Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.”